Social Media. Yes, it’s all the craze in the intervening time. But could this just be (…gasp!) a fad? Will we still be tweeting in 2015? Will Facebook and LinkedIn still be popular five, 4, and even two years from now? Or will we’ve moved on to something else altogether? Except for the compromised security issues and other well-documented misuses related to a few of these sites, there are other problematic points to social media without delay that nobody seems to say.
If you’re in business, it is predicted that you could be outgoing, friendly, extroverted and socially well-connected. Hence, the success of social media sites.
Nonetheless, not all of us in business are naturally that way. There are a few of us who struggle with shyness, stage fright, fear of public speaking and the burden of contending with the competition. For those of us with such attributes, we too have social media sites, where we will pretend to be every part we are usually not. Outgoing, friendly, extroverted and socially well-connected.
The difficulty erupts after we confront the inevitable, shall I call it, “insult” – the 50-50 probability that somebody will reject our invitation to attach, ignore our request for an expert advice, or worse, say something negative about us in a tweet or blog comment.
Just as in life, normal pondering adults are imagined to have the flexibility to shrug off such incidents as meaningless and move on to more essential things. Sticks and stones, etc.
I, unfortunately, occur to be a one that takes every part to heart. Ridiculous because it sounds, my “feelings” get hurt easily and I dwell on why someone would not need to be my “friend,” though I’m naturally reclusive.
But I need to admit, I’m as guilty as the following guy in doling out my very own social media insults. Each time someone with whom I actually have done business invites me to attach on LinkedIn, I actually have to weigh whether connecting is a brilliant move for my other business relationships. If the brand new invitation is from a vendor, I attempt to keep such sources more discreet in case my clients determine to buy around for higher pricing while snooping around on my LinkedIn page. And, if I connect with one vendor, mustn’t I connect with all vendors, a few of whom I could not decide to proceed using for quite a lot of reasons?
I actually have noticed that there may be an option on LinkedIn, as there may be on Facebook and Twitter, where you’ll be able to sever the ties of your connection, follower or “friendship” which I imagine should be the last word insult (having not yet borne that burden personally)!
I recently invited a client of mine to attach on LinkedIn only to right away regret and agonize over what now appeared to be our questionable relationship for the eternally long week it took her to reply. While I used to be giddy with relief when she finally accepted, I re-examined the entire episode as possibly a risk to an otherwise stable business relationship. With that have fresh in my mind, I wondered whether social media is all it’s cracked as much as be. For me, in examining her other connections, lots of whom are my competition, it becomes a difficulty of worrying in regards to the permanence of my value to her…but I suppose that is a continuing while you’re in business. It’s just so rather more threatening when it’s so blatantly visible. I suppose I must be honored to be in such impressive company.
Certainly one of my attorney clients recently asked me to set him up on LinkedIn, which I had done for him on other skilled networking sites. To start out with, this involved uploading his properly sized and cropped photo, presenting his entire profession of accomplishments in the suitable category templates and selecting the proper preferences for his public persona. While the common person is predicted to do this stuff for himself, someone with limited computer skills, awareness and time can find this to be a frightening challenge. Even for me, it sometimes takes somewhat trial and error to get things to display properly. In any case, I confirmed that the entire thing was arrange, briefly explained what LinkedIn was all about and invited him to attach with me for his first connection. He sent me back an email which said “ok” and that was the last I’ve heard from him. I’m not apprehensive about our relationship which works back some twenty years. Fairly, I chalk this as much as his not “getting” LinkedIn…as lots of my other clients also don’t “get” Twitter or Facebook.
And I am unable to say I blame them. I recently declined becoming friends with someone on Facebook, as I all the time do, for fear something we would say could find yourself tarnishing my personal Google results which I actually have worked so hard to maintain positive in every way for business reasons. Since these Facebook invitations often find yourself in my Spam filter, if I weren’t such a vigilant email reviewer, I’d otherwise miss them. So, I normally don’t exit of my option to respond, neither “accepting” nor “ignoring.” But when the invitation is from someone significant in my life, I attempt to send an email explaining my stance so there isn’t any offense taken.
But what a world we now live in! Having to take precious time to politely decline or guiltily ignore invitations from any variety of social web sites where time spent normally ranks as time wasted for probably the most part. For all of the hours I’ve spent crafting clever tweets on considered one of several Twitter accounts I began, probably the most I can show for it’s a paltry variety of “followers” who’re obviously after me to purchase something from them. Yes, I realize that many savvy Twitterers resort to buying programs or services which offer 1000’s of followers to avoid the embarrassment of getting only 22 followers, for instance, all of that are nothing greater than spam or porn!
I do recognize the advantages of LinkedIn presence, nonetheless, which has served me well and is considered one of the strongest search results for my name on Google. That’s thing, as are strong Twitter links as well, which I explain to my clients who may not understand search engine optimization (SEO) fully.
My attitude jogs my memory of something a fellow investor said to me in the course of the dot.com boom on the turn of the century, that selling items out of your sock drawer hardly constituted future for eBay. Here we’re greater than a decade later with eBay considered one of the key forces within the Web universe. All that tells me is that anything is feasible. “Hey, you never know!”
Yet, I still shun Facebook for my business entirely although I receive a continuing barrage of invitations and reminders from them. And I realize the entire world is on Facebook and it’s equally powerful in Google search results. I just do not feel comfortable with it respiratory down my neck, coveting my email accounts and attempting to trick me into divulging some personal secret I could not care to share in my Google results for the rest of my existence.
Okay, if it’s still around in a few years, there’s probability I could have joined the gang by then. But until that happens…I’ll remain cautiously judicious. My time is just too priceless in the intervening time.