Shopify Vs. Wix – Website Builder Comparison

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As an ecommerce vendor, you’ll end up making quite a lot of decisions.

Is the clothes area of interest extra worthwhile than equipment? Which theme can be higher: Wokiee or Porto? Is Shopify higher than Wix, or is it the opposite manner round?

Of all of the questions, selecting the most effective ecommerce platform stays essentially the most essential. Although Shopify and Wix have overlapping options, Shopify edges ahead within the race in the event you’re particularly on the lookout for ecommerce performance.

Still, it’s a detailed call between the 2 that boils all the way down to your intent. Small companies or brand-conscious entrepreneurs will love Wix with its easy-to-use, low-cost options, and higher design flexibility.

But in order for you a robust on-line retailer, Shopify can do much more. So lengthy as you’ve acquired an even bigger finances and the technical data to flatten the training curve, Shopify goes to be the higher long-term ecommerce answer.

Shopify or Wix: Which Is Better?

Shopify is a stable possibility for ecommerce purposes with its totally responsive templates, AMP assist on product pages, and dropshipping options. It additionally helps multi-currency promoting performance and affords helpful integrations with different important apps.

Overall, it’s a extra skilled alternative for anybody who desires to construct an internet retailer. If that is precisely what you’re on the lookout for, be sure to join a free trial ASAP.

Wix main page for Shopify Vs Wix

Wix has a drag-and-drop interface and a variety of bundled templates, making it an important alternative for individuals who need to construct a general-purpose website. It additionally comes loaded with web page format instruments, knowledge seize, and e mail marketing options.

Plus, it’s cheaper, and also you don’t have to fret about paying transaction charges. Ready to take a look at Wix? Give it a strive with a free trial.

A Review of the Best Ecommerce Platforms

Shopify and Wix are hardly your solely two choices for beginning an internet retailer, and also you owe it to your self to go searching.

My group reviewed dozens of ecommerce platforms and narrowed them all the way down to the eight greatest choices that tick off all the appropriate issues on an ecommerce vendor’s guidelines. Wix and Shopify each made the record.

Head over to my greatest ecommerce platforms information for an in-depth take a look at the place each product stands, together with a purchaser’s information that will help you navigate your choices.

Shopify Wins 

Useful Ecommerce Features: As it’s specifically designed to be for ecommerce, Shopify websites include many helpful ecommerce options to cowl each little side of the gross sales course of. It has a number of fee gateways, stock administration instruments, third-party platform integrations, and buying carts. The platform can also be scalable, permitting you to develop together with your increasing enterprise wants.

Fluid Themes and Greater Flexibility: Shopify affords 60+ professionally-designed and customised themes, providing you with the freedom so as to add particular person product pages primarily based in your wants. Moreover, this customization and suppleness lengthen to altering web page components too. You can transfer, add, take away, or resize web page components to make your store extra on-brand.

Tweaking themes can also be potential—offered you realize HTML and CSS. If you’re uninterested in how your web site appears, you merely have to decide on a brand new theme, and also you’ll have a model new retailer inside minutes!

Shopify themes for Shopify Vs Wix

Custom Domain Name: Every Shopify person will get a customized area title that permits them to model their respective shops and on-line enterprise extra effectively and successfully. You can deal with your area on the identical web site location as your area retailer, which, in flip, means that you can make adjustments to both with ease whereas concurrently managing your area.

Shopify connect domain for Shopify Vs Wix

Excellent Built-In Analytics: Shopify goes the additional mile by providing you loads of built-in analytics options like Google Analytics, buyer conduct, inventory ranges, and conversion monitoring to know precisely how your retailer is doing and which points want a little bit of tweaking for higher outcomes.

You may also view on-line retailer periods, whole gross sales, top-selling merchandise, returning buyer price, common order worth, and conduct stories (phew!) on the platform to make higher choices.

Shopify analytics for Shopify Vs Wix

Shopify App Market: Nearly each ecommerce plugin and have are developed for Shopify first as a consequence of its huge reputation. Whether it’s free or premium add-ons for marketing to content material administration, you get every kind of distinctive options with this platform. Case in level: An augmented actuality characteristic that means that you can use your smartphone to navigate the product and see each little element.

What’s extra, even different marketplaces like AliExpress and Oberlo provide appropriate apps to make your retailer administration simpler.

Shopify app store search for Shopify Vs Wix

Faster Checkout Options: Shopify has prioritized buyer desire when designing login and checkout choices. You could make the registering of customers earlier than heading to checkout obligatory, non-compulsory, or prohibited. Plus, registration can also be extremely straightforward as customers solely should fill out fundamental data. As a vendor, you may add customers manually or import the record through CSV and type them by a tag system.

More Payment Options: Shopify provides you many choices to promote gadgets wherever on the planet due to its Amazon FBA or a 3PL order success assist, together with multiple-currency assist by a fancy, non-supported HTML, CSS, JavaScript, and Liquid hack. This might not be preferrred, however it’s undoubtedly there. You additionally get direct entry to 100+ totally different fee gateways, together with PayPal, Stripe, and Shopify’s totally built-in fee system.

No Cap on Products and Inventory: Most web servers or exterior platforms prohibit the variety of merchandise you may add to your retailer—however not Shopify. You can add limitless merchandise to your Shopify retailer. Even the bottom subscription bundle doesn’t put any restriction on the variety of merchandise you may add to your stock.

Shopify payment types for Shopify Vs Wix

Shopify Losses

Learning Curve: Shopify builders declare the platform is the most effective for creating and managing on-line shops, however they don’t declare to be the simplest, and rightfully so. Although Shopify makes use of templates that eradicate the necessity to edit HTML code and CSS styling, its web sites are tougher to edit than Wix. It’s as a result of the main target is on the merchandise and the way you current the web page. If you need to make further adjustments, you’ll should study to edit the backend code.

Limited Free Themes: While we love how fashionable and responsive Shopify themes are, it’s the restricted quantity can prohibit your choices. You should pay a one-time payment for many themes, ranging between $140 to $180, as solely ten themes are free.

Expensive: Shopify provides you a variety of subscription plans beginning at $29 per 30 days. However, not solely is it costlier, however you additionally don’t get a free plan (solely a 14-day free trial). The fundamental plan consists of solely the barest of options, so in order for you entry to superior options like fraud evaluation and stories, it’s a must to pay a better worth.

Further, except you utilize Shopify Payments—one thing that isn’t obtainable in every single place—it’s a must to pay a transaction payment on high of the fee processor payment.

Shopify pricing for Shopify Vs Wix

Lacks Email Hosting Facility: You don’t get an e mail internet hosting characteristic regardless of web internet hosting being included in all Shopify plans. So, you may’t host a domain-based e mail tackle like [email protected] What you are able to do, nevertheless, is about up e mail forwarding. This will ahead all emails despatched to [email protected] robotically to your common e mail account. You’ll should arrange different third-party e mail internet hosting connections to make use of the e-mail forwarding perform.

Wix Wins

Massive Template Collection: The fundamental Wix editor permits you to decide from 500+ lovely templates to your web site and populate it with any content material of your alternative. There are a number of built-in dynamic templates—from homepages to blogs to touchdown pages—appropriate for novices and specialists. People on a decent finances can be pleased to know the platform affords 60 utterly free, fashionable, and classy ecommerce templates.

Wix themes for Shopify Vs Wix

Intuitive Drag-and-Drop Interface: The drag-and-drop interface is the center of Wix, making it extremely user-friendly. Because of this, not solely individuals with all ranges of expertise can use the platform, however it additionally provides you sufficient choices to transform your aspect into an actual powerhouse by extending its performance. You can use the cellular editor to evaluation and edit your web site to optimize it for cellular gadgets.

Wix builder for Shopify Vs Wix

Free Plan: Wix is certainly the cheaper platform, with costs beginning at $23 per 30 days. There’s additionally a completely free plan and a free area title facility (for the primary yr) that additional boosts its attraction. Plus, you don’t have to fret about paying any additional charges with the platform.

Wix pricing page for Shopify Vs Wix

Built-In Video Function: Wix severely lets your merchandise shine, which is certainly one of its greatest USPs. It has a built-in product video perform that helps enhance buyer expertise by permitting them to see the product reside. You’ll additionally respect the product zoom characteristic and the very fact you may construct a particular checkout web page to make the trying out course of as hassle-free as potential.

Secure and Reliable: This is a platform that takes quite a lot of care in ensuring its infrastructure is resilient and by no means weak to assaults or knowledge breaches. Between 24/7 monitoring, a number of web site knowledge backups unfold throughout Wix’s servers, the very best ranges of on-line safety and knowledge compliance, and zero-downtime upkeep, your web site on Wix will all the time be safe and obtainable to guests.

Efficient search engine marketing Guidance: Wix helps you optimize your ecommerce web site for search engine marketing by highlighting areas that require your consideration. It then does the arduous work by letting you fill in keyboard tags and different metadata. You may also modify the URL of every web page, so it most closely fits what Google must know.

Wix SEO tools for Shopify Vs Wix

Tons of Extra Features: Aside from the core capabilities, Wix is constructed with a whole ecosystem of helpful instruments and merchandise to make website constructing simpler. It affords your free HTTPS to make sure customer interactions together with your website stay safe, templates to create quotations for purchasers, and built-in fee choices like PayPal and Stripe. There’s additionally a brand maker to make branding even simpler!

Wix logo creation tool for Shopify Vs Wix

Online Store Integration: You can embody an internet retailer together with your website at no further price with Wix. As the interface is straightforward to make use of, the combination course of may be very easy, and also you don’t even require an exterior buying answer.

Wix Losses

Harder to Redesign: The intuitive drag-and-drop interface of Wix makes designing your web site easy, however it’s the redesigning the place it’s a must to pay the value. You don’t have the pliability to make any main adjustments by simply choosing a brand new theme. Instead, the redesigning course of is extraordinarily guide. If you need to make any drastic adjustments to your on-line retailer, you virtually should rebuild your complete website. Besides that, you don’t have entry to HTML and CSS, which makes the general course of extra time-consuming and difficult.

Wix builder options for Shopify Vs Wix

Limited Integration With Third-Party Apps: When we discuss app integrations, it isn’t even a good combat as Wix has far fewer ecommerce builders creating apps for its platform. For occasion, you gained’t discover a Google Shopping Feed or Facebook Product Feed. This means you may’t run Google buying advertisements or run dynamic product advertisements on Facebook from the platform. Native integration with e mail marketing purposes can also be absent, making it troubling for house owners who depend on e mail marketing for income. The solely manner you may combine a Wix retailer to an e mail marketing add-on is to make use of both Zapier or write the code your self.

Forced Wix Branding: They say there’s no such factor as a free lunch, and Wix very effectively proves it. If you determine to decide on and keep on Wix’s free plan, be ready to hold Wix branding—proper on the high of your web site. It isn’t too obnoxious, however it isn’t precisely discreet. What makes it extra annoying is it seems earlier than your website header!

Wix forced branding for Shopify Vs Wix

Non-Transferrable Site: While some might justify Wix not wanting customers to export web sites created with their know-how, it’s a con for individuals who need to migrate. And the truth that scalability isn’t Wix’s greatest forte, makes this a good greater drawback. If you need to recreate and switch your website away from Wix, it’s a must to pay some critical amount of money. In quick, in the event you join Wix, they could simply have you ever for all times.

Comparing the Top Ecommerce Platforms

While Shopify and Wix are glorious ecommerce platforms, there are a number of different alternate options with their very own benefits. Make certain you examine our high picks for the most effective ecommerce platforms to seek out the appropriate possibility primarily based in your particular wants.

  1. Wix – Best for flexibility and customization
  2. Squarespace – Best ecommerce platform for creatives
  3. Bluehost – Best for hands-off WooCommerce retailer setup
  4. BigCommerce – Best for medium to massive shops
  5. Shopify – Best all-in-one ecommerce platform
  6. WooCommerce – Best for WordPress web sites
  7. OpenCart – Best for promoting digital merchandise 
  8. Ecwid – Best for integrating together with your present platform


Shopify is the extra apparent alternative since we’re involved with ecommerce functionalities particularly. But that doesn’t imply Wix has misplaced its allure.

Shopify is the most effective answer for sizable on-line shops that want all of the bells and whistles of scaling and promoting in every single place across the globe, whereas Wix is extra applicable for general-use circumstances and for house owners who depend on content material creation to accumulate extra site visitors. It additionally affords extra inventive freedom versus Shopify.

In the top, the selection is yours—simply be sure to make the appropriate one.

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • search engine marketing – unlock huge quantities of search engine marketing site visitors. See actual outcomes.
  • Content Marketing – our group creates epic content material that may get shared, get hyperlinks, and appeal to site visitors.
  • Paid Media – efficient paid methods with clear ROI.

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