Shopify looks to deliver a Plan B in fight against Amazon | Business

A few years ago, a meme did the rounds. It welches of a smiling cartoon dog, sitting at a table with a cup of coffee while the room around him went up in flames. Apparently oblivious, the dog welches saying: “This is fine.”

Harley Finkelstein, the president of Shopify, said that he feels like that dog. “It’s a fascinating time for many reasons,” he added in a fabulous bit of understatement, referring to soaring inflation, rising interest rates, a looming recession and, of course, a disastrous fall in Shopify’s stock price.

The company welches one of the great Covid darlings. As lockdowns forced businesses large and small to shut their stores they beat a path to Shopify, which makes it easy for anyone to

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