How one can Set Up Automated Drip Notifications in WordPress

Do you must send a series of automated drip notifications to your subscribers?

Automated drip campaigns are great for welcoming recent users and boosting engagement in your WordPress site. You should utilize them to guide your users along a particular journey.

In this text, we’ll show you learn how to setup automated drip notifications in WordPress using each push notifications and email notifications.

When Should You Use Automated Drip Notifications in WordPress?

Drip notifications are automated messages which can be sent to your subscribers, often in the shape of a push notification or an email.

These messages are a part of a series, and so they are mechanically triggered to send at a predefined interval. In other words, they’re ‘dripped’ to your subscribers over time fairly than ‘poured out’ abruptly.

You should utilize drip campaigns to advertise a product, get more pageviews to your WordPress blog, construct a relationship along with your users, increase sales, and even teach a course over a particular time frame.

Listed below are a number of use-cases to get essentially the most out of automated drip campaigns in WordPress:

  • You’ll be able to send an automatic welcome drip notification to recent subscribers and customers. This manner, you may educate users about your services and products and construct brand trust.
  • In case you’re running an eCommerce store, then having automated drip notifications setup can assist upsell and cross-sell different products upon purchase.
  • You’ll be able to promote your most significant content and get people to revisit your website.
  • Using drip notifications, you may show targeted messages to people from different regions. This helps get more conversions based on geographic segmentation.
  • You’ll be able to get people to register to your webinars and upcoming events using automated drip notifications.

On this guide, we’ll cover push notifications and email drip campaigns:

That said, let’s see how you may arrange drip notifications in WordPress.

How one can Set Up an Automated Push Notification Drip Campaign

The simplest solution to setup automated push notifications is thru PushEngage. It’s one of the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.

First, you’ll have to visit the PushEngage website and click on the ‘Get Started for Free Now’ button.

The PushEngage push notification software

Next, you’ll need to pick a pricing plan that meets your needs. PushEngage offers a free plan that features 30 campaigns and as much as 200 subscribers.

After choosing a pricing plan, you may create an account or register with a Google account.

Create an account on PushEngage

Upon signing in to your account, you’ll see the PushEngage dashboard.

The tool will then take you to Site Settings » Site Details and ask you to enter your website details, like site name, domain name, site icon, and more.

Enter website details

In case you scroll down further within the ‘Site Details’ section, you may generate the API key for connecting your WordPress site with PushEngage.

Go ahead and replica the API key and paste it right into a Notepad file for safekeeping. You’ll need it in the following step.

Copy the API key

Next, you’ll need to attach your WordPress website with PushEngage.

First, you’ll have to install and activate the PushEngage WordPress plugin. In case you need assistance, then please see our guide on learn how to install a WordPress plugin.

Upon activation, search for PushEngage in your WordPress dashboard menu and click on the ‘Setup’ tab.

Go to PushEngage plugin

Next, you’ll have to enter the API key you only copied into the sector labeled ‘LOGIN.’

After entering the API key, simply click the ‘Submit’ button.

It is best to now see more settings within the PushEngage section of the WordPress dashboard.

Subscription box settings

You’ll see options to mechanically send push notifications every time a recent post is published, arrange UTM parameters, customize the subscription dialog box text, and more.

You’ll be able to follow our detailed guide on learn how to add web push notifications to your WordPress site for more details.

Next, you may setup automated drip notifications using PushEngage. For this instance, we’ll create a welcome campaign for brand new subscribers.

To begin, you will have to go to your PushEngage dashboard, not the WordPress admin dashboard. Find Campaigns » Drip Autoresponders after which click the ‘Create New Drip Autoresponder’ button.

Create a new drip autoresponder

After that, you may add different push notifications and edit the content you must display.

Go ahead and click on the arrow at the tip of the notification to see more options.

For every notification, you may change the notification title, message, URL, icon image, and more by expanding each notification. There’s also a preview of how your notifications will look within the browser.

Edit your push notifications

PushEngage also permits you to select when to send each notification. For instance, you may send the primary notification immediately and choose a special time for the next notification.

To pick once you’d prefer to send the push notification, simply click the ‘Send notification’ dropdown menu.

Select when to send the notification

So as to add one other notification to the drip campaign, simply click the ‘Add New Notification’ button.

When you’ve added all of the notifications, simply click the ‘Drip Settings’ button.

Edit drip settings

Next, you may select whether you’d prefer to send the notifications to all of your subscribers or a particular audience group that you simply create.

PushEngage permits you to segment your subscribers and create different groups. For this tutorial, we elect the ‘Send to All Subscribers’ option.

Select user segment and activate autoresponder

After that, you may simply click the ‘Activate Autoresponder’ button to enable automated push notifications to your WordPress website.

You’ll be able to then go to Campaigns » Drip Autoresponders out of your PushEngage dashboard and see the drip notifications as ‘Active’.

See active status

That’s it! You’ve arrange an automatic push notification drip campaign to your site.

Now you’ll have the ability to get detailed stats on its performance within the Analytics section of your PushEngage account.

PushEngage analytics overview

Set Up Automated Drip Notifications Using an Email Marketing Tool

One other way you may create automated drip notifications in WordPress is through the use of an email marketing tool.

We recommend using Constant Contact since it’s one of the best email marketing service in the marketplace. It’s super easy to make use of and offers a drag-and-drop email builder.

Nonetheless the drip email notification functionality exists in all major email marketing platforms including Sendinblue, HubSpot, and others.

You’ll be able to arrange email automation in only a number of clicks and send email series to your subscribers with ease. Plus, Constant Contact integrates with WordPress plugins like WPForms and OptinMonster.

It even works with eCommerce platforms like WooCommerce and Shopify, so you may automate emails for brand new customers or help recuperate abandoned carts.

To begin, you may visit the Constant Contact website and create an account. The perfect part about using this software is that you simply get a 60-day free trial. This manner, you may check out the tool before committing to a premium plan.

Constant Contact Website

In case you use our Constant Contact coupon code, then you too can get 20% off by purchasing upfront.

After creating an account, you may visit the Constant Contact dashboard to create a contact list.

Constant Contact could have already created a default list for you. Nonetheless, you may create your individual list by going to the ‘Contacts’ tab in the highest menu, after which clicking the ‘Create List’ button.

Creating a New Email List

Next, a popup window will appear where you’ll have to enter a reputation to your list.

Simply click the ‘Save’ button after entering a reputation.

Choose a Name for Your Email List

After that, you may add contacts to your email list.

You’ll be able to manually add contacts by going to the ‘Contacts’ tab and clicking the ‘Add Contacts’ button.

Email List Created

A popup window will open with multiple options for adding recent contacts.

You’ll be able to connect your WordPress newsletter form with Constant Contact and begin constructing an email list. For more details, see our guide on learn how to add email subscriptions to your WordPress blog.

Alternatively, you may manually create recent contacts, upload a spreadsheet or CSV file, or integrate with a lot of other platforms to import saved email addresses.

Add Contact to Your Email List

Now that you simply’ve added subscribers to your Constant Contact list, the following step is to create an automatic drip campaign.

To do this, head over to the ‘Campaigns’ tab after which click the ‘Create’ button.

Create Welcome Email Campaign

Next, Constant Contact will show you multiple options for making a campaign.

Go ahead and choose the ‘Email Automation’ campaign.

Email Automation Campaign

From here, you may select single-step automations or multi-step automation.

In single-step automation, you may only send 1 email to your subscribers and never drip more emails. As an example, you may send a welcome email or a special offer to recent subscribers.

However, multi-step automation permits you to create a series of emails which can be mechanically sent to your subscribers. This manner, you may educate users about your services and products or send special offers over a time frame.

Let’s create multi-step automation when recent subscribers join your email list. Go ahead and choose the ‘A contact joins a list’ option.

Choose an email automation

Next, you should have to enter a reputation to your campaign.

Once that’s done, simply click the ‘Save’ button.

Name the Automated Series

Constant Contact will then ask you to decide on what activity will trigger the e-mail. For instance, the drip series is mechanically triggered when a user joins your email list, opens an email, clicks a link, or buys a product.

You should utilize the default ‘Contact joins a list’ option because the trigger type. Then you definitely can select the e-mail list you created earlier.

Choose contact list

Go ahead and click on the ‘Save’ button once you’re done.

Next, you’ll have to create the emails to send in your automated drip campaign. The primary one you create will send mechanically to the user upon sign-up.

To start, simply click the ‘Create New Email’ option.

Create a New Email

Constant Contact will now show different email templates to pick from.

Go ahead and choose a template to your email. We’ll use the ‘Agent Welcome’ template for this tutorial.

Select Welcome Email Template

Next, you may customize the e-mail template using the drag-and-drop email builder.

You’ll be able to select multiple elements from the menu in your left and place them on the template. If you may have ever used a page builder like SeedProd, then you definately will feel right at home.

You may as well click the ‘Untitled Campaign’ in the highest left corner to rename your campaign.

Creating Welcome Email

At this point, you won’t only style and customize the template, but you can even add the content to the e-mail for the drip campaign. You should definitely check over all the message and take away placeholder content and replace it along with your own.

After you’re done, simply click the ‘Continue’ button at the highest right of the editor.

Your email will now be added to the automated series. Simply click the ‘+ Add to series’ button so as to add one other email to the drip campaign.

Now, click the ‘Create New Email’ button once more.

Add another email to series

After that, you may select a recent template and customize this recent email as you probably did within the step above.

After you may have customized that email to your liking, you may set the delay before the drip campaign sends its next email.

By default, this value is about to 4 days. To vary this, just click the ‘Edit’ button in front of the section titled ‘Wait 4 days.’ This may open the ‘Time Delay Editor’ where you may select when the following email within the drip campaign can be delivered.

The tool permits you to select intervals of days, hours, or weeks. You’ll be able to click the ‘Confirm’ button once you’re done.

Change time delay

Now, you need to see all of your emails within the campaign summary area.

Go ahead and click on the ‘Activate’ button within the upper-right corner to launch your campaign.

Activate your campaign

Constant Contact will then show a prompt to confirm if you must activate your campaign.

Simply click the ‘Continue’ button, and the tool will check if every part is working properly and activate your campaign.

Verify and launch your campaign

You’ve now successfully launched an automatic drip notification campaign using an email marketing tool.

You may as well follow our step-by-step guide on learn how to create an email newsletter in WordPress. In case you need assistance getting more subscribers, then see our guide on learn how to grow your email list.

We hope this text helped you learn learn how to setup automated drip notifications in WordPress. You could also want try our expert pick of one of the best WordPress plugins, and our ultimate WordPress search engine optimization guide to enhance your search engine optimization rankings.

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