Best Marketing Automation Software You Should Consider Using

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What should you may automate the entire repetitive duties that go into working a profitable marketing marketing campaign?

Using marketing automation software program can put routine work on autopilot.

There’s a lot time-sucking work that goes into successful new leads or prospects. This means, you’ll save boatloads of time by having your software program ship welcome messages and affords, replace the place prospects are in your gross sales funnel, and a lot extra.

Plus, your campaigns will run extra effectively and successfully.

No extra lacking a vital follow-up as a result of nobody was on the change when a potential buyer had a query or confirmed curiosity.

Just remember that there is no such thing as a one-size-fits-all resolution. You have to choose the proper product in your particular wants and targets.

Over the years, I’ve discovered success with all completely different sorts of marketing automation software program—from probably the most inexpensive choices to enterprise-grade options.

Here’s my checklist of the highest eight choices in the marketplace immediately. I’ve included in-depth critiques of every product, and a quick information that will help you discover the proper one.

#1 – HubSpot Review — The Best Sales, Customer Service, and Marketing Automation Software

If you’re on the lookout for a straightforward strategy to supercharge your gross sales, buyer service, and marketing processes with automation, HubSpot is a wonderful resolution. 

It goes past automating your small business processes. Integrate and optimize completely different departments in a single centralized location, streamlining your whole enterprise’s workflow. 

Teams don’t have to leap from software program to software program to get the knowledge they want and you may automate the info switch course of from one group to the subsequent. 

HubSpot has lengthy made its popularity on this subject. Their marketing automation capabilities are highly effective, with high quality granular management.

Set up a drip marketing campaign (or a number of) as advanced as you want with delays, triggers, dependencies, and extra. You can let electronic mail followups and campaigns run robotically with no worry.

Beyond electronic mail, automations inside HubSpot can apply to contact and shopper group, group notifications, lead qualification, knowledge administration, and rather more.

All your workflows profit from the HubSpot platform’s clear visible interface. See how all of the disparate components of your marketing division and campaigns can hyperlink and work collectively, plus discover new methods to make the most of automation by way of visualizing distinctive group and motion connections.

No matter how advanced your gross sales journey or pipeline, HubSpot has the instruments and options to not solely add helpful automation, however enhance each a part of the shopper lifecycle.

And, by utilizing certainly one of HubSpot’s suites, you additionally get entry to important options like:

  • Blog submit and web optimization planning
  • Ad monitoring and administration
  • Social media administration
  • AI-powered reside chat
  • Forms and touchdown pages
  • Revenue attribution reporting
  • A/B break up testing

HubSpot affords fundamental options, like emails, touchdown pages, varieties, and reside chat capabilities for limitless customers completely free. So, you may strive it the platform with out spending a penny. 

Alternatively, you may join a free demo to see all of their superior options in motion. 

The Starter Suite (gross sales, marketing, CRM, and buyer service) begins at $50 monthly for 2 customers and as much as 1,000 contacts, making it extraordinarily inexpensive for many companies. You can add one other 1,000 contacts for $11.25 monthly, and extra customers price $6 monthly.

However, consider you solely get entry to HubSpot’s Starter model of their Marketing Hub. So you’re going to be considerably restricted in automation functionality. Some options you’ll solely have the ability to use so many instances monthly; others are lacking completely.

The heavy-duty plans above Starter price a very good bit extra, however take away these restrictions should you want every part HubSpot affords by means of automation:

  • Professional — $1,780 monthly ($1,600 monthly should you pay yearly)
  • Enterprise — $5,000 monthly for every part HubSpot has to supply

Professional begins with 2,000 contacts, and you may add contacts in increments of 5,000 for $250 monthly. Enterprise begins with 10,000 contacts, and it’s solely $100 per extra 10,000 contacts.

There’s additionally the power to construct your personal bespoke HubSpot product bundle. You can set which what number of options you need for every Hub.

If you wish to go heavy on marketing automation, however don’t want as a lot for gross sales, buyer service, or operations, make your personal bundle that features the Enterprise-tier of Marketing Hub however Starter tiers for the remaining.

Plus, should you’re a present member or alumni of HubSpot’s authorized incubator, accelerator, or Venture Capital companions with a spherical of Series A funding underneath your belt, you may rise up to 90% off your first yr. 

#2 – Constant Contact Review — The Best for Engaging Social Media & Email Prospects

Modern marketing doesn’t occur on one channel. It’s occurring all throughout the web on a wide selection of gadgets, all of sudden.

There are many multichannel options for marketing automation, however Constant Contact takes the cake for many companies that want a straightforward strategy to be a part of electronic mail and social media efforts.

With its unified dashboard that anybody can use, Constant Contact permits you to keep on high of each marketing fronts with ease.

You can push new social posts and reply to messages on Twitter, Facebook, Instagram, and LinkedIn from the identical place you may arrange automated electronic mail sequences and drip campaigns.

Schedule out social posts for subsequent month or quarter after which sync that messaging up along with your electronic mail campaigns.

Plus, with the platform’s intensely customizable emailer, you may phase messaging with particular person sequences which might be primarily based upon what you realize about your contacts.

Whether you’ve gathered essential information about your checklist members manually otherwise you use Constant Contact’s {custom} kind builder to seize it in your touchdown pages, you may arrange particular person electronic mail sequence tracks primarily based on any of it that can robotically ship primarily based on triggers that you simply set.

So, arrange a collection of social media posts in regards to the large sport, then have distinctive electronic mail sequences for people on the east coast rooting for one group after which a separate one for the Pacific coast dwellers rooting for the opposite.

That’s only a tremendous easy instance—with Constant Contact, you can also make these nested, unified marketing campaigns as intricate and complicated as you’d like.

Social monitoring, messaging, and posting is accessible on all of Constant Contact’s plans. But its most helpful electronic mail options come within the Plus plan. In it, you may arrange automated behavioral and welcome sequences, plus embrace dynamic content material in your emails.

The Plus package deal from Constant Contact begins at $45/month for as much as 500 subscribers, with the worth scaling upward alongside the variety of extra contacts you want.

If you simply need unified electronic mail and marketing with out all of the superior automation, you may nonetheless get limitless electronic mail sends and automatic electronic mail resends to non-openers with the usual Email plan. That’ll run you $20/month for as much as 500 contacts.

Unify your social and electronic mail campaigns by getting began with Constant Contact.

#3 – EngageBay Review — The Best for Improving Your Customer Support

How does marketing automation assist your help group? EngageBay is aware of you may’t have gross sales, marketing, and help present solely in siloes, particularly should you promote a product or service the place post-sale engagement is each bit as essential as attending to a sale within the first place.

Specifically, EngageBay’s automation capabilities assist your buyer service in a few methods. First, the identical automation instruments that assist you to arrange triggers, electronic mail sequences, and drip campaigns are additionally accessible to help reps.

In this platform, you may arrange automations primarily based on a number of service triggers:

  • Ticket creation
  • Ticket standing change
  • Ticket precedence change
  • Assigned rep change
  • Tags added or eliminated

EngageBay has an easy-to-use automation builder that lets you set actions or situations primarily based on these triggers, making it straightforward to streamline the move of help requests and reduce the strain in your reps to deal with backlog.

Priorities and assignees are set clearly and up to date robotically, taking quite a lot of handbook work off your plate. And that very same comfort will be had in marketing and gross sales by automating lead segmentation, electronic mail personalization, and extra.

That speaks to the second, and maybe greater, profit: how properly this integrates with marketing and gross sales automation to create a greater buyer expertise from begin to end.

EngageBay’s automation instruments can begin from the second a prospect expresses curiosity by becoming a member of your checklist. From there, by way of your gross sales funnel and past the acquisition, this CRM can maintain routine touchpoints, nurturing, warming up, and extra.

With all that data and interplay gathered, your help reps are well-prepared to deal with something your prospects can throw at them with ease and charm.

That’s large, particularly in case your service group is dealing with greater than troubleshooting points.

Maybe your service group additionally offers persevering with buyer coaching (one thing that’s frequent in B2B SaaS) or typically places on their gross sales hats to deal with including providers or upgrades.

With all of EngageBay’s automation instruments capturing every buyer’s whole journey, your help group isn’t with out context or key data, to allow them to hold impressing the individuals who purchase from you.

Maybe better of all, EngageBay will be tried out for utterly free. They have a free-forever package deal that lacks the automation instruments, however lets you get used to the platform and dashboard.

For the complete array EngageBay’s marketing automation options, you’ll want at the least the Growth plan. That can price as little as $39.99 per person monthly should you pay for 2 years up entrance. That can deal with as much as 10,000 contacts and 25,000 branded emails monthly.

Paying for a single yr at checkout raises the month-to-month per-user charge to $44.99. If you wish to pay month-to-month, you’re taking a look at $49.99 per person monthly.

Need extra contacts? Upgrade to Pro for $79.99 per person/month (for a two-year dedication) to don’t have any limits on the variety of contacts, plus get double the month-to-month emails that Growth affords and extra superior options.

Bring collectively your three core departments and supply all of them the identical helpful automation instruments by signing up with EngageBay immediately.

#4 – Sendinblue Review — The Best for Bolstering Your Ecommerce Efforts

Sendinblue automation builder for Best Marketing Automation Software

Marketing automation isn’t nearly marketing efforts. The similar software you employ to generate curiosity in your organization within the first place may also be your strongest weapon for not shedding out on vital gross sales alternatives.

Sendinblue’s highly effective automation options will enable you to seal up the holes that enable results in drop out of your gross sales funnel.

For quite a lot of people, their prebuilt automations will likely be sufficient of a life saver. With only a few clicks of your mouse, Sendinblue will arrange a workflow to kick in when, say, a customer leaves your website with objects nonetheless of their buying cart or once they’ve clicked on or visited a particular a part of your web site.

Then, all it’s a must to do is construct the e-mail message that will get despatched when the set off motion happens.

And with the depth accessible in Sendinblue’s electronic mail options, you may craft the right message to capitalize on the second.

Personalize the content material primarily based on who they’re, what they thought of buying, or the place they clicked, then embed distinctive affords, add efficient aptitude to the e-mail design, and schedule sending primarily based on when it is going to be handiest. You may even A/B take a look at choices to assemble knowledge on the neatest means so that you can wield these automations.

Not afraid of getting your palms soiled? That’s nice—the {custom} automation builder opens up a world of various methods to assemble set off and motion sequences. You may even have a number of entry factors feeding into one motion or get actually granular with qualifying situations to verify every motion is tailor-made to correct viewers segments.

What does this imply for ecommerce? Well, you may ship coupons to individuals who deserted their carts, personalize offers for earlier prospects which might be delivered at simply the proper time (like needing to restock or the anniversary of a purchase order), and rather more—particularly whenever you begin constructing your personal automations within the platform.

Sendinblue affords automation capabilities on all of their pricing plans. With the free without end and Lite (beginning at$25/month) packages, you may be restricted to focusing on as much as 2,000 of your contacts in your automated workflows.

Upgrade to both Premium (beginning at $65/month) or the custom-priced Enterprise plans to get limitless use of Sendinblue’s marketing automations.

You don’t need to resign your self to chalking up each deserted cart as a loss or considering of every buy as the top of the gross sales journey. Sendinblue’s automations may also help you seize on missed alternatives that increase your ecommerce income immediately.

#5 – ActiveCampaign Review — The Best for Email Marketing Automation

Email is without doubt one of the most vital features of digital marketing. All the instruments on this checklist embrace electronic mail marketing in a single kind or one other, however ActiveCampaign makes a speciality of it.

So, it’s a superb possibility if you wish to hone in and give attention to bettering your electronic mail marketing technique. It’s additionally a brilliant inexpensive software that features quite a few automation options for leads wherever in your funnel.

With that stated, in addition they supply omnichannel automation, together with on the spot messaging and SMS, reside chat, and Facebook. 

So, you’re not restricted to only electronic mail marketing automation with ActiveCampaign. 

Their hottest options cowl leads at each level within the funnel, together with:

  • Engage – Automation maps, web site monitoring, and subscription varieties
  • Nurture – List segmenting, dynamic/predictive content material, and occasion monitoring
  • Convert – Contact and lead scoring, break up actions, and win possibilities
  • Support – Predictive sending, SMS, A/B break up testing, and ecommerce 

You also can arrange quite a few varieties of emails like autoresponders, focused or triggered emails, broadcasts, scheduled emails, and automatic funnels. 

And you may design these emails utilizing their intuitive drag and drop designer, or begin from certainly one of their 25+ pre-made mobile-responsive design templates. 

Whether you’re simply getting began or thinking about scaling and optimizing your electronic mail marketing technique, ActiveCampaign is a wonderful alternative. They supply every part you must seize, nurture, and shut leads at scale. 

ActiveCampaign affords 4 plans, with the worth of every beginning at:

  • Lite — $9 monthly with as much as three customers
  • Plus — $49 monthly with as much as 25 customers
  • Professional — $129 monthly with as much as 50 customers
  • Enterprise — $229 monthly with limitless customers

Each tier consists of extra superior options, and pricing relies on the dimensions of your checklist, beginning for as much as 500 contacts. 

So, take into account that you’ll have to pay greater than the costs above as your checklist grows. 

#6 – Freshworks CRM Review — The Best for Small to Midsize Businesses

Freshmarketer was certainly one of my favourite marketing automation platforms. There was quite a lot of customizability to get campaigns excellent, but it surely wasn’t required. I by no means needed to rent knowledgeable service to babysit the software program to ensure that it to work.

Freshmarketer is now Freshworks CRM, and it’s phenomenal. Now, clever marketing automation is only one a part of an distinctive platform that anybody within the workplace can use.

SMBs don’t have to fret about hiring a group of super-users simply to run campaigns, however they get quite a lot of the marketing automation options they should entice prospects, nurture their audiences, perceive their wants, and drive conversions.  

It’s my #1 advice for many customers—and for a very good motive.

From consciousness to retention, you get all of the automation options you must achieve extra leads, flip these leads into prospects, and hold these prospects round for all times. All whereas doing much less work with higher outcomes. 

Plus, you don’t want any technical expertise or a devoted help group to get began. And it takes a few minute to rise up and working. 

You additionally get entry to unimaginable options like:

  • Email campaigns and phone administration
  • Visual drag and drop buyer journey builder
  • Website, kind, and offline occasion monitoring
  • Conversion charge optimization instruments
  • A/B and break up testing
  • Advanced personalization
  • Dynamic warmth maps
  • Audience segmentation
  • Real-time funnel analytics

Furthermore, the software program seamlessly integrates with Freshworks’ different instruments, so it’s a superb alternative should you at present use or plan to make use of any of their enterprise software program. 

You can strive Freshworks CRM on their restricted free without end plan or a 21-day free trial of their paid plans, that are extremely inexpensive and accessible for companies of all sizes. However, they rely on the variety of contacts you’ve, so hold that in thoughts. 

They supply Growth, Pro and Enterprise plans of the complete Freshworks CRM, or simply the marketing providers. Plans for the complete CRM begin at $29/month for 1,000 energetic contacts. Plans for Marketing Cloud begin at $19/month for 500 contacts.

#7 – Pardot Review — The Best for B2B Businesses

As a B2B enterprise, you market to different firms, which presents a singular set of marketing challenges. As such, you want a marketing automation software constructed for the job. 

Pardot exists to assist B2B firms construct relationships and switch these relationships into income. You get a set of instruments completely designed for this mission, so you may accommodate an prolonged shopping for course of and handle advanced pipelines.

Plus, it’s a implausible marketing automation software program constructed round Salesforce the world’s #1 CRM. 

So, you realize you’re in good palms. 

From lead era to gross sales alignment, the software program affords a variety of options, together with:

  • Dynamic content material and data-based personalization
  • Lead-nurturing electronic mail automations
  • Prospect and lead scoring
  • Visual multi-part automation creator
  • Advanced segmentation
  • Landing web page builder
  • Smart varieties + drag and drop builder
  • Social media scheduling, profiling, and analytics
  • Lead exercise monitoring
  • Campaign efficiency reporting
  • Lifecycle and funnel reporting
  • Pardot Einstein for lead and conduct scoring

Furthermore, over 2.8+ million worldwide customers depend on Pardot for his or her marketing automation wants, making it one of the crucial fashionable platforms on this checklist. 

But it’s a bit costly, so it’s greatest suited to bigger companies. Their paid plans embrace:

  • Growth — $1,250/month for as much as 10,000 contacts and fundamental options
  • Plus — $2,500/month for as much as 10,000 contacts with deeper automation + analytics
  • Advanced — $4,000/month for as much as 10,000 contacts with AI and all options
  • Premium — $15,000/month for as much as 75,000 contacts with supercharge options

They additionally supply just a few add-ons that come free within the Premium plan. Those add-ons embrace Salesforce Engage ($50/person monthly), Analytics Plus ($3,000/month), and Engagement History ($300/yr). 

All plans and add-ons are billed on an annual foundation.

Oh, and one very last thing: Pardot pronounced par-dot. The “t” shouldn’t be silent.

Get in contact with Pardot immediately.

#8 – Acoustic Review — The Best Enterprise-Grade Multi-Channel Marketing Automation Software

Acoustic affords an array of marketing automation merchandise for centralized cross-platform multi-channel marketing. From personalization and electronic mail campaigns to web content material administration and expertise administration, they provide one thing for everybody.

Acoustic Campaign is their marketing automation software, encompassing cellular apps, push notifications, SMS, group chats, social media, adverts, electronic mail, print campaigns, and extra. 

You also can mix this with Acoustic Personalization and Acoustic Analytics for a strong mixture of marketing campaign administration, knowledge, and utilizing that knowledge to ship the proper message on the proper time. 

With Acoustic Campaign, you get entry to highly effective options, together with:

  • Drag and drop marketing campaign builder
  • Action, logic, and AI-recommended triggers
  • Seamless cellular and digital channel campaigns
  • Lead administration and scoring
  • Split A/B testing
  • Customer journey mapping
  • Planning and budgeting
  • One-to-one adverts and lookalike audiences
  • Advanced personalization
  • Reporting and analytics

Furthermore, they’ve a group discussion board the place you may publicly ask questions. They additionally present a web-based academy packed stuffed with instructional movies and coaching so you may get probably the most of your {custom} automation package deal. 

Note: Acoustic is constructed for reasonable to massive quantity campaigns with numerous transferring components. So, it’s good for companies managing sophisticated campaigns throughout quite a few channels. 

But it’s overkill for lots of companies and anybody working single-channel campaigns. 

Pricing isn’t accessible on-line, and it’s a must to schedule a session to study extra. So, take into account that you gained’t have the ability to enroll and get began instantly. 

#9 – Act-On Review — The Best for Marketing Agencies

As a marketing company, you deal with marketing campaigns for a number of purchasers (if not tons of of them) at any given time. As such, you want marketing automation software program with the power to handle every part, together with your personal marketing campaigns, in a single place. 

And Act-On affords the right resolution. 

Their scalable software program options distinctive baby and mother or father marketing campaign capabilities, which means you may simply handle and deal with all your shopper accounts from a single Act-On login. 

Plus, you may utterly model and customise every part to ship {custom} reviews to purchasers in only a few clicks. 

With Act-On, you may study extra about your purchasers’ audiences to personalize and tailor their message to match. Not solely does this make their life simpler, but it surely additionally means your group can work much less to supply higher outcomes. 

When you enroll, you get entry to highly effective marketing options, together with:

  • Automated engagement packages
  • Website and touchdown web page monitoring
  • Customer/prospect scoring
  • Behavior and demographic segmentation
  • Pre-built electronic mail, kind, and touchdown web page templates
  • Interactive reporting dashboards

Plus, you may construct {custom} real-time analytic dashboards for inside and exterior use, so that you and your purchasers all the time know what’s happening. 

Furthermore, you should utilize this data to enhance buyer ROI, construct higher know-how stacks, and optimize whole marketing campaigns on behalf of your purchasers. From lead gathering and nurturing to transferring contact data to gross sales, you’re in good palms. 

Sign up for a free demo to study extra and get began immediately!

What I Looked at to Find the Best Marketing Automation Software

I stand behind all of my high suggestions, however as you may inform, these are very completely different merchandise.

Finding the proper software for the job is extraordinarily vital. Marketing automation software program that serves one firm completely is perhaps a poor match for an additional.

Below, I’ve laid out the most important standards you need to use to judge every possibility. Use this information to slim your search all the way down to an answer that meets your organization’s marketing challenges.

Type of Business

B2B companies have completely different marketing wants than D2C firms. 

Furthermore, marketing companies current a brand new set of marketing automation challenges. Because of that, specialised software program could also be vital to satisfy your particular wants at an inexpensive worth level. 

The measurement of your small business issues too. Large firms run advanced, massive-scale campaigns and have greater pockets. So, small enterprise instruments aren’t a very good match.

However, smaller firms will most likely discover enterprise-grade options complicated and wildly out of finances, which is why these small enterprise instruments exist within the first place. 

So, take note of who the software program is constructed for when making your remaining choice. 

Number of Contacts

Most pricing plans rely on the variety of contacts or leads you’ve. The bigger your checklist, the extra you must pay to take care of it and keep in contact with them. 

If you’ve tens or tons of of hundreds of contacts, enterprise-grade options are most likely more cost effective. However, that’s not the case when you’ve got just a few hundred or perhaps a few thousand leads in your checklist. 

Just make sure to hold this in thoughts and do not forget that particular plans could restrict the utmost variety of contacts you may have. 

And should you hit these limits, you’ll have to improve to the next plan or pay an additional payment.

Your Marketing Channels

Different marketing automation software program helps varied marketing channels. 

From SMS and electronic mail marketing to social media and push notifications, it’s essential to decide on a software program that handles every part you want.

Smaller companies with easy campaigns could not make the most of a variety of channels and might get away utilizing a extra inexpensive software. 

However, massive companies with advanced campaigns spanning quite a few channels want one thing extra sturdy to handle all of the transferring components. 

Furthermore, some software program consists of various channels in several pricing tiers. So, it’s possible you’ll begin on one stage and want to maneuver as much as achieve entry to extra marketing channels. Or it’s possible you’ll want to maneuver to (or combine) a brand new software altogether. 

It could assist to map out your upcoming campaigns and resolve which channels you intend to make use of.

Automation Features

Automation is on the coronary heart of each software on this checklist. But some supply extra superior automation options than others. 

Do you must rating leads and prospects? Maybe you wish to mix SMS, electronic mail marketing, and Facebook adverts in the identical buyer journey. Or maybe you want the power to ship hyper-targeted emails on autopilot. 

Regardless of the complexity of your campaigns, don’t overlook to think about:

  • Split A/B testing
  • Automated electronic mail campaigns
  • Event and website monitoring
  • Contact administration
  • Visual buyer journey mapping
  • Automated segmentation and personalization
  • Prospect and lead scoring
  • Dynamic content material
  • Transactional emails
  • AI-powered suggestions
  • Action and logic-based triggers
  • Reporting and analytics

You could not want all of them, and a few instruments don’t embrace them. So it’s essential to grasp what you want (and don’t want) earlier than making your choice.

Additional Features

It’s not unusual for marketing automation software program to incorporate a handful of options sometimes present in a CRM software, like reside chat or buyer help capabilities. 

Before making a remaining choice, it’s important to grasp which extra options you must fill the hole between marketing and gross sales or buyer service. 

You could have already got these techniques in place. So, you gained’t want these extra options. But should you don’t, you would possibly have the ability to get monetary savings, problem, and time by selecting a software program that features every part you’re lacking underneath one roof. 

HubSpot is a wonderful instance of this. 

It consists of buyer service, gross sales, and marketing automation instruments in a centralized location to streamline knowledge motion and foster automation throughout your whole enterprise. 


HubSpot is my high advice for many companies. It’s constructed for small to midsize firms thinking about automating their marketing processes to develop their companies and save time. 

Plus, it’s inexpensive, straightforward to make use of, and packed stuffed with highly effective automation options. 

However, it’s not the right resolution for everybody. So, don’t overlook to make use of the standards we talked about as you kind by way of discovering the very best marketing automation software program for you and your group. 

Here’s a recap of my high picks:

  1. HubSpot – Best for gross sales, buyer service, and marketing automation
  2. Constant Contact – Best for partaking social media and electronic mail prospects
  3. EngageBay – Best for bettering your buyer help
  4. Sendinblue – Best for bolstering your ecommerce efforts
  5. Freshworks CRM – Best for small to midsize companies
  6. Pardot by Salesforce – Best for B2B firms
  7. ActiveCampaign – Best for electronic mail marketing automation
  8. Acoustic – Best for enterprise multi-channel marketing automation
  9. Act-On – Best for marketing companies

What are your favourite marketing automation instruments?

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