5 Web Design Trends That Unfolded in 2021

Given all of the drama, panic and fear that dominated 2020, we’re seeing brands tone down their usage of color in 2021. Businesses, their customers, and the population as a complete have needed to make adjustments. and can have to make much more as we prepare for what will likely be the brand new normal, whatever that recent normal will appear like. This is applicable to web designers as well.

While design trends may are likely to change with time, some are kind of evergreen. If they modify in any respect, the change is slow, while newer ones may suddenly be thrust upon us.

Not one of the following 5 recent design trends for 2021 should cause a web designer any grief. They usually are not radical, mind-bending conceptions. They make sense, they usually are not difficult to implement, and so they even suggest that the brand new normal could also be an improvement over the old one.

We’ll show you examples of internet sites which might be already incorporating a few of these recent trends, along with a choice of BeTheme pre-built web sites which might be also onboard.

  1. Use soothing and reassuring color palettes

Strong, daring color palettes together with quite a lot of gradient schemes have been emphasized in recent design trends to capture a visitor’s attention.

We’ve uninterested in the stress, strain, and shouting related to 2020’s “normal”, and we’re greater than ready to alter to calmer times, and softer and more toned-down color palettes as well.

The Bellroy company’s website is a wonderful example of a toned-down look. You may the truth is almost smell the leather in its line of practical on a regular basis products.

Note the toned-down background’s effect on the brightly coloured object. The thing still stands out, because it should do, but without shouting on your attention.

The BeSpa pre-built website’s color scheme offers one other example of sending a message that’s calm, inspiring, and above all, doesn’t shout to get attention.

This calm and comfy imagery invokes nice, live within the moment feelings; feelings of well-being and security, and feelings that invite a visitor to explore further.

  1. Effortlessly mix physical and digital imagery

Many, including numbers of recent distant employees, were stuck at home with not much to do but have a look at their screens in 2020. This led to a greater mixing of their physical lives with the digital world.

Paying attention to this modification in scenery, some web designers began mixing graphics and computer graphics with real-world images, as is the case with the designer Constance Burke website:

Note the mixing of real models with hand drawn sketches of real products.

The BeSki pre-built site also blends the true with the digital, but takes a vastly different approach in doing so:

Note how the snow within the hero section with its real image on the homepage blends in with the following section with its digital image, which in turn blends back right into a real image section, and so forth.

  1. Create friendly and more efficient online shopping experiences

In 2020 we witnessed a boom in online shopping, a trend that’s more likely to proceed and speed up. With more people shopping online than ever before, ecommerce sites must present visitors with pathways to conversions which might be efficient and straightforward to follow.

Once they are in a brick and mortar store and know what they need, shoppers need to get out and in as quickly as possible. In the event that they usually are not sure of exactly what they need or are only looking, they still want assistance or suggestions to assist them make comparisons or selections.

Walgreens’ product page design sets a great example for what shoppers would love to see in an eCommerce website design in 2021:

All the things a prospective buyer must know is up front, and other useful information resembling special offers, discounts, and customer rankings are above the fold. Within the event a purchase order is to be made, the following steps are clearly presented.

BePestControl’s pre-built site uses an analogous method:

In this instance, a consumer can either place a variety directly within the cart or read the extra information beneath the button before doing so. BePestControl highlights the importance of using straightforward navigation aids to make shopping a more satisfying experience in 2021.

  1. Emphasize user-controlled video content

Once upon a time video on web sites was the best thing since warm bread, and it remains to be a very important vehicle for providing informative content. But are today’s users thrilled with it? Not quite a lot.

Most users only need to view a video in the event that they feel the necessity to see it. In other words, user-controlled videos are in, and embedded autoplay videos have gotten increasingly unpopular. If viewers are given the alternative as as to whether to view or to not view, you possibly can expect video to make a considerable comeback this 12 months.

That is how Payoneer has handled the difficulty:

Notice how the Watch Video button stands out against the background. Even though it invites and even entices a visitor to view the video, she or he shouldn’t be forced to achieve this. Either way, the visitor will appreciate having been given the choice.

The BeOptics pre-built site uses an identical, albeit a rather more subtle approach:

Here, the See More botton acts as a gateway to more information and makes visitors aware that they’ve a chance to learn more as a substitute of compelling them to achieve this as can be the case with an autovideo.

  1. Spend more time showing off trust builders

Although trust builders are indispensable elements in web design, finding the correct ones generally is a challenge. As a substitute of spending several minutes to size up a brick and mortar business, a web based shopper will often achieve this in a minute or less.

Fortunately, the next trust constructing approaches are familiar to web designers, and so they could make use of anyone or of several:

  • Data visualization (e.g., charts, graphs, counters, statistic callouts)
  • Logos, whether or not they are a client’s, a partner’s, or media’s
  • Client or customer reviews and/or testimonials
  • Case studies/portfolios
  • Security seals (e.g., Higher Business Bureau (BBB), TRUSTe, PayPal Checkout)
  • Proof of social involvement, environmental involvement, etc.

It’s simply a matter of which of those can be a great fit to a business’s website and will persuade a visitor to change into a valued customer.

The approach taken by Omaze is to emphasise social involvement, encourage its visitors to make donations, and offer prizes once they achieve this.

It also brings added legitimacy to the table by reserving an area for highlighting reputable publications which have featured the organization.

Testimonials and data visualization are two additional trust constructing elements that Omaze puts to good use.

Regardless of how large or small the organization or enterprise you’re designing a website for could also be, there’s at all times room for incorporating a number of impressive trust builders.

BePortfolio shows how you would possibly incorporate trust builders in a portfolio site:

BePortfolio’s home page dedicates loads of space to the next trust builders:

  • Portfolio samples
  • Satisfied customer counts
  • Testimonials and case studies
  • Client logos

Giving people a reason to trust your brand is effective, however it’s quite a bit higher should you may give them good enough reasons to achieve this.

Have you ever begun to make use of these recent web design trends yet?

As we noted earlier, some trends stick with us a protracted time. The lifetime of others may be dictated by external events, as may be the emergence of recent events resembling those discussed in this text. 2020 modified the way in which we checked out certain things, and 2021 is changing the way in which we have a look at things again as we start to define and understand the brand new normal.

Whether you need to bring existing sites as much as 2021 standards or implement these recent trends in your recent designs, BeTheme’s 600+ pre-built web sites are guaranteed to get you began in the correct direction.

Leave a Reply

Your email address will not be published. Required fields are marked *